Facebook Reviews, Yelp Reviews and Google Reviews are all crucial to any business that wants to keep control of it's online reputation. Reviews have changed the face of online marketing since the Internet became a household convenience. Reviews allow businesses to have active, positive participation from consumers. Reviews give consumers a solid foundadtion to create a relationship with those businesses, so it pays to keep in control of it.
The number one reason why online reviews are important to businesses is because it gives consumers the infomation they need to make the decision to purchase a product or service. People are always more likely to purchase a product or service that has already been recommended by others.
Reviews can tell a business when they are doing a good job or what they are doing wrong and how to improve service. Reviews allow a quick and efficient method of resolving customer issues which will only help the business in the future.
Online reviews work toward improving your websites ranking on search engines like Google, Bing, Yahoo! and more. The more reviews that are written about your business online, the more important a search engine considers your business to be.
A handful of positive online business reviews are worth a great deal and can offer your business benefits that a simple marketing campaign can not. Reviews are like micro marketing campaigns that keep working long after the online review has been posted, giving a constant positive image to potential customers and creating a continual brand awareness that benefits the business for both the short and long term.
Reviews breed more reviews - When a business, product or service has already received reviews online, it encourages other visitors to leave their own feedback. Just the appearance of a number of reviews appears to be enough to give new visitors the confidence to add their own views on that particular product or service.
Google Reviews are the most popular form of online review for a business and provide valuable information about your business to both you and your customers.
Facebook reviews have proven to be instrumental in influencing the buying decisions of both your prospects and customers. Gathering Facebook reviews increases ad ranking which additionally lowers advertising costs.
In early 2014, Yelp Reviews and Yahoo Reviews merged to collectively make up the 3rd largest review platform in the US. In it's infancy, the platform had massive success in the food and service industry. Since then, Yelp has grown to be a reputable destination for prospects looking to read and write reviews across most industries.
An influx of online reviews can breathe new life into a business. Round 2 Marketing's managed review campaigns are the ideal solution for any business. Call or click below to get more information.