The marketing world has changed dramatically in recent years and Google's Paid Search is one of the platforms responsible for this change. It's one of the most effective methods of paid online advertising. Paid Search is used by hundreds of thousands of small, medium, and large organizations each with one thing in common. They want to tap into the huge numbers of people who search for information, products, and services online. When used properly, Paid Search has the potential to send large numbers of people to you who want exactly what you have to offer. Each Round 2 Marketing specialist has been trained and certified through Google and Bing to deliver the best possible ROI on your Paid Search campaigns.
Search Engine Text Ads are the most common form of a Pay Per Click Ad. They show up in the Search Engine results pages above the organic results. Google AdWords has the biggest market share of these ads but Bing also has their own ad platform.
Google Shopping Ads are part of Google Paid Search and work in a similar way to traditional PPC text ads. They work based on keywords, are highly targetable and highly measurable. Google Shopping Ads are perfect if you have a product to sell. They also consistently return a lower Cost Per Conversion than text ads.
Native Ads are the ads that blend into the other content on a webpage. These ads are often found on publisher sites (News, Journalism, Weather etc) and most Social Media Ads take this form.
Display ads are the paid advertisements that appear in front of users on website pages in the form of graphics. Display ads appear when a person is "surfing" the internet on various websites. Display Ads can easily be designed and styled and are much more eye-catching than regular text ads.With Display Ads, you can utilize graphics, video, audio, and your company's branding to stand out to users and attract their attention.
Remarketing campaigns give you a chance to reach back out to customers who've previously visited your website. When a customer visits your webpage, they are tagged with a special "cookie". Remarketing uses that cookie to follow a user from site to site to re-engage your customers to your website.
With Gmail Inbox Ads, Google looks at a prospects emails over time to figure out what he/she is interested in. Google also takes location into account when serving up ads. Inbox ads are image based and therefore a great way to increase your online brand awareness. Inbox ads are typically cheaper than other forms of pay-per-click advertising due to the single placement on Gmail, less competition and an audience who have opted-in to view ads.
Business owners and employees spend so much of their time making the business run successfully. Having Round 2 Marketing handle your paid search advertising allows for the focus to be kept on what you do best - running the business. Our qualified team can create, deploy, and most importantly, report on your campaigns and performance.